Tag Archives: media

Completing the binary?

16 Apr

Binary arguments are ubiquitous in and among modern media outlets, and undoubtedly they create simplified views of complex, adaptive, and interrelated issues.  This is a problem.

A crucial issue is that the way people internally model the social world isn’t an isolated, non-interactive process.  Not only are the issues to be understood complex and adaptive, the agents involved in deciphering such issues are complex and adaptive.  Thus, these internalizations are not only models that attempt to explain how the world works, they create meaning in the world they are attempting to explain through their existence, application, and the construction of ideological discourse (a formalized way of thinking that can be manifested through language; a social boundary defining what can be said about a specific topic or possible truth)and thus self-fulfill their own incorrectness further deepening the illusion that is desired to be maintained.

However, the reality of the situation is that these arguments exist, and they shape the way that millions of people view the world in which they live, and therefore the way the world moves.  Now, inherently there is nothing wrong with a binary argument in and of itself.  In fact, this type of binary opposition can be thought of as an explicit evolutionary strategy for survival (conditional logic, etc.).  But when it is unbalanced, incomplete if you will, the categorization doesn’t allow for more complex arguments, rules, and schemata to be developed over the binary.  These unbalanced binaries are what we call binary oppositions.  More formally, binary oppositions are a cultural logic that constructs meaning through categories that are opposite and hierarchical (think culture vs. nature, mind vs. nature, male vs. female, East vs. West, etc.).  These binary oppositions lead to the creation of the ‘other’, the binary opposite of the normative category.  In effect, one sided arguments are perpetuated, and those with an oppositional model of the world are incapable of understanding conflicts, relationships, and issues in the world today.  From economic globalization, to cultural integration (and consumption), interactions in the world today are to complex, and indeed too sensitive, to be modeled in an oppositional fashion.What I claim in this post is that binary oppositions are what we can call incomplete binary arguments, and the best strategy to eradication of unbalanced, incomplete arguments is the completion of the opposition, rather than fighting to eliminate the other side.

Discussion on the best methods to eliminate binary arguments as the dominant ideological models is an important topic in resolving racial, political, economic and religious conflict today.   In Contesting a racialized regime of representation (an excerpt from Cultural Representations and Signifying Practices), Stuart Hall states that “the problem with the positive/negative strategy is that adding positive images to the largely negative repertoire of the dominant regime of representation increases the diversity of ways in which ‘being black’ is represented, but does not necessarily displace the negative.  Since the binaries remain in place, meaning continues to be framed by them” (p. 274).  It does seem, however, that this type of counter-representation is the most frequent, and, within many forms of media, is the most feasible.  Naturally, if given the choice, as the ultimate purveyor of media, one would chose to eliminate negative stereotypes, but lacking total control, and being one producer in a field of many, it seems the best course of action would to be to create positive images (given that they are true) and let them work against negative images.  The real battle is in altering the manner in which people perceive images (or other forms of media), which is not entirely based on the content of the image (media) itself as we know.  Is this strategy still formalized from the binary argument?  Or, is it that the binary structure can simply be layed over any sort of argument?  Or, given that it is formalized from the binary argument, can the completion of the binary allow the representations in question supersede or transcend its simplified argument?

While Hall seems to be skeptical as to the effectiveness of this strategy, I believe completing unbalanced binary arguments is the most feasible manner in which negative stereotypes, tropes, and poor representations can be diluted and eventually stripped of their meaning.

According to Hall, ‘the marking of “difference” is the basis of that symbolic order which we call culture’. In this context, binary oppositions are crucial for maintaining difference which is fundamental for producing cultural meaning.  This marking of difference is articulated within clear boundaries; it does not tolerate ambiguous or unstable spaces of indeterminacy.  According to Hall:

‘Stable culture requires things to stay in their appointed place. Symbolic boundaries keep the categories ‘pure’, giving cultures their unique meaning and identity. What unsettles culture is “matter out of place”– the breaking of our unwritten rules and codes’ (Hall).

My impression is that the nature of symbolic boundaries is formalization built from an underlying unbalanced (incomplete) binary, and the remedy to the dissolution of these boundaries is a completion of the underlying argument.  Addressing ‘difference’ and ‘difference’-making symbolic boundaries involves addressing the internal models of agents interacting with with predictive strategies in which this difference is implicit and based on pure superiority and imbalance.

Let me know what you think about fighting representation, and the effectiveness of various strategies.  Drop a comment, reply, question, criticism, or whatever.

For some extended discussion on binary oppositional representations of Arabs in Western (U.S. in particular) media, I suggest checking out this brief article by Mohammed Hirchi, a professor of Arabic at Colorado State University.

Citations

http://www.waccglobal.org/en/20072-mediating-the-middle-east/456-Media-representations-of-the-Middle-East.html

Hall, Stuart. Cultural Representations and Signifying Practices.  Sage 1997.

Lecture slides from Evelyn Alsultany, Professor of American Culture at the University of Michigan, Ann Arbor.

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